Frost Bank

Texas Optimism Project

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What We Did

  • Project Management
  • Content Development
  • Copy Editing
  • Art Direction & Design
  • Audience Growth
  • Video & Podcast Production
  • Print Production
  • Event Planning
  • Talent Acquisition
  • Campaign Optimization
  • PR & Outreach
  • The Challenge

    With a history of helping Texans succeed, Frost Bank embarked on an ambitious task of re-envisioning how Texans think about finances. After an extensive study about the impact of optimism on financial health, they wanted a creative, turnkey media partner to help spark a conversation around optimism.

    Our Solution

    Texas Monthly Studio collaborated with Frost on a co-branded program, the Texas Optimism Project, designed to put optimism at the forefront of Texans’ minds. Texas Monthly Studio built a website and produced monthly content, including interviews, animations, advice columns, and photo essays featuring inspiring Texans.

    A newsletter, podcast series, and experiential campaigns ranged from pop-up art installations to a campus speaker series.


    Native Audience Growth
    Social Engagement

    Up Next

    Interested in working with us?

    We care about giving each project a personal and unique approach. If you’re ready to work together, drop us a line!